4 Reasons Why You Should Start Using FB Live for Business Today.
There are many tools available for both online and offline business marketers, which can tremendously help and boost their business, increase sales and brand awareness as well, one of such tool is FB Live.
FB Live is a video service provided by Facebook which give anyone an opportunity to stream live an event, personal presentation or product showcasing. You have seen alot of people going live and wonder why and how they are getting this done. Dont sweat it, in this article, we are going to discuss how FB live can help your business starting from today.
1. It Connects You With Your Audience
One of the interesting advantage and benefit of using live video as part of your social media strategy for business is that it allows your audience to get to know you personally, in a deeper way and helps them to understand who you really are. This is indeed helpful as it creates more intimate level of engagement with an audience. Consumers or audience can interact with you or your company in real-time. This creates a new level of trust and loyalty.
This reason why this is very effective is because it involves a human face-to-face where the people can interact with you or your brand and feel more connected. Providing a personal connection and forming a level of loyalty and ensuring retention.
2. It can lead to Leads and Sales
I can personally attest to this, videos are one sure ways of either capturing a lead or making a sale. There are times when I uploaded videos of a particular speakers and talk about their resources and then next thing will be a response from an audience who have just bought their resources! How cool can that get?
This is what FB Live can do for your business, merely talking about a product or recommending a service can eventually lead to a sale, most importantly, the video can generate sales over and over again, thats how effective this can be.
3. Reach More Client and Prospective Clients
Facebook now has over 1.7 billion (with a ‘b’) monthly active users. In November 2015, Facebook hit 8 billion video views daily. (TechCrunch). The truth is that live streaming videos on Facebook have the potential to attract a larger audience, generating more online visibility and branding. Because of the immediate interaction, commentary, and the fact that it is a viewable video, your business could entice more viewers than a simple post update.
4. Video is More Desirable – People Love Video
Take a moment and ask yourself, why did Facebook introduced FB live? Simply because people love it! You need to realize that video content is more visually appealing and easier to digest, viewers remember the content better than other types of content. 500 million Facebook Users view videos daily on the platform.
Facebook Live Videos are also watched 3 times longer than regular videos. One of the most important metrics that Facebook uses to determine what is valuable and important to its users is engagement with an update.
We hope these 4 reasons will be a motivating factor for you to start your live videos and take your business to the next level, if you do like to know how we can help you with FB live in your business, do not hesitate to send us a mail.
Now, go and make that Live video.