Benefits of Having and Running an Online Radio
Online Radio is becoming very popular by the day, more people are now listening to Internet Radio more than ever, as compared to listening to the traditional terrestrial Radio as we know it. This is truly a game changer.
If you have not read our article on how to start an Online Radio, particularly, how to start an Online Radio in Nigeria, you might want to read it here. Anyone can now own and run an Online Radio, it has been made super easy for anyone with a computer system and an internet access to get done.
Online Radio is the future of broadcasting, and anyone who is serious about his business or product should consider own one, with that said, lets dive into the benefits of owning and running an Online Radio.
Breaking Geographical Boundaries.
One of the interesting thing about Online Radio is that it help break the geographical boundaries that the terrestrial Radio had issues with. It is no news that once you step out of a certain geographical locations, some terrestrial Radio station could no longer be reached by a way of signal, obviously because they signal does not extend to such a base, thereby limiting their access and reach to a particular location.
Very Easy and Inexpensive.
One of the reason Online Radio had more edge than the terrestial is the fact that it is easy to set up. You dont need an expensive gadget to set up an Online Radio station, with you computer and a good internet access you are good to go.
One of the reason why Offline radio is only own by the selected few is because of the heavy financial implication, the monies involved in acquiring license alone is huge, then you would have to buy lots of equipment to run it as well, then you also factor in a dedicated location to keep this going, couple with paying staff, the financial implication is just unimaginable, but with an Online Radio, you do not get to experience these barriers.
This is not true for an internet Radio, with an Online Radio, you reach every corner of the earth, there is no boundaries, signal difficulties or break in transmission, once you are connected to the internet, the world is within your reach!
It is easy to set up and the financial implication is quite low, which makes it easy for almost anybody to own and run as well.
One of the advantages of owning an Online Radio is that you could monetize it. Many people do not realize this. As much as the terrestrial radio sell advert space to make money, Online Radio can do the same. When you own an Online Radio with good audiences, you can sell advert space to an organization or an individuals who want to reach others with their product, thereby making money doing what you love. It is that easy.
So, while running your Online Radio and providing great contents for others, you could make an advert space available to others and also make money from there as well. Cool way to earn a residual income if you ask me.